Smart Entertainment for Riyadh Season
Mixed Reality, AR, 3D Comprehensive Dashboard ·This is one of the most interesting projects I joined in SenseTime that advances Smart Entertainment Solution For Riyadh Season, Brings A Safe, Immersive, and Enjoyable Guest Experience.
Riyadh Season is the biggest cultural and entertainment program in Saudi Arabia, which builds on the Saudi Vision 2030 goal of establishing the entertainment industry as a key component of the national economy. This year’s Riyadh Season was held from 20 October 2021 to March 2022 under the slogan #Imagine_More, offering unprecedented opportunities for locals, residents, and visitors to enjoy world-class entertainment and activities across 14 themed zones all over the city. In 2023, we again with Sela, a leading events management company in Saudi Arabia, to transform the mega event Riyadh Season 2022 into a fest of mixed reality by integrating AI-powered business intelligence and smart entertainment with local attractions to create a safe, immersive and enjoyable experience for visitors.
SenseTime Brings AI-Powered Smart Entertainment Experience to Riyadh Season in Saudi Arabia
Leveraging AI+AR technology, SenseTime’s comprehensive visual platform can transform isolated data into predictive models. The upgraded 3D digital park management model elevates park management and people flow management of Riyadh Season to a new level. The business insight analysis, driven by big data, helps operators manage the area more efficiently and intelligently by optimizing the venue layout while reducing management costs.
SenseTime’s 3D comprehensive dashboard

In addition to providing stable and reliable navigation, the newly launched “AR+ map” adds entertainment features such as AR photography, business information interaction, and treasure hunting. These new AR navigation features deliver visitors a wider array of virtual entertainment elements and interactive experiences. Through AI + AR technologies, visitors can enjoy vivid AR views in a convergence of the virtual and physical worlds.
The newly launched “AR+ map” adds a series of entertainment features

The Visitors enjoyed interactive navigation with the AR tourist guide

The AR Photobooth created an immersive and interactive experience for visitors

Source from SenseTime